Fire & Earth Podcast E95: Adding Rocket Fuel to Your Business with Kimberly Hobsheid

How to make money and have fun while doing it? That’s the question we answer in today’s episode with long time entrepreneur Kimberly Hobsheid.
Kimberly explains steps in how to keep your work fun, while also being able to handle all the not-so-fun tasks in ways that keep you connected with your passions in life.

To network with Kimberly or other entrepreneurs sign up for her Facebook group: Entrepreneurs Rocket Fuel

or sign up for Kimberly’s services at www.entrepreneursrocketfuel.com

Transcript

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Jason Mefford: Welcome everybody to another episode of the fire and earth podcast, I’m your co host Jason Medford

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Kathy Gruver: And I am Kathy gruver and I am so excited to welcome another guest on our show today we have Kimberly homicide and she’s going to talk to us about life business everything in between. So, Kimberly. Thanks for being here. We’re so excited to have you.

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Kimberly Hobscheid: Happy Thanks so much for having me. What a fun day. We’re gonna have today.

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Kathy Gruver: We’re very excited. So why don’t you tell everyone a little bit about you, your background, who you are, what you do and all that good stuff.

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Kimberly Hobscheid: Sure. Um, so I’m Kimberly. I actually am a six time entrepreneur. I could that people call me a serial entrepreneur, but I don’t sell cereal, so people get confused on that. So I’d

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Jason Mefford: Like

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Kimberly Hobscheid: A better way to introduce myself, but I wasn’t always an entrepreneur actually did my time in corporate it’s been about 17 years in there 15 of them were good.

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Kimberly Hobscheid: And the last two, not so much. I was I’d worked my way up climbed the corporate ladder and I was climbed right into

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Kimberly Hobscheid: Golden Handcuffs which some of you on your listeners might know what it is. Basically you have risen to the point where you are making enough money so that it’s very difficult to quit. Even if you don’t like it anymore.

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Jason Mefford: Ding, ding, ding, been there myself. Yeah.

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Kimberly Hobscheid: So it’s not very, it’s not a real pleasant place to be because you’re at the top of the ladder and then suddenly realized

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Kimberly Hobscheid: You know I’m carrying somebody else’s banner like is this even the ladder. I’m supposed to be on. Right. Is this all I’m supposed to do, or they’re going to put this on my tombstone like she was really great at this. One thing you know

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Kimberly Hobscheid: And I didn’t want that. Right. So luckily I had had some businesses on the side. I’d even grown little businesses to the point where I’d sold them.

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Kimberly Hobscheid: Which is very rare in the world. Do you know that you grow a business, to the point where you can can offload it right. It’s fantastic. And this time I decided I would go as a full time entrepreneur. So I turned to my family. And I’m like, what should I do with

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Kathy Gruver: This

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Kimberly Hobscheid: Full time entrepreneur job right. And they’re like, well, you did so well at corporate you know you should do that because you know everything there is to know about it. I thought, great idea.

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Kimberly Hobscheid: So I went and built an entire company doing what I was doing in corporate and I had contracts and employees and customers and on ongoing orders and about

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Kimberly Hobscheid: 18 months later I looked back and I built a company that had a million dollars in revenue. And I realized I had built my own jail cell because I was doing exactly

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Kimberly Hobscheid: What I did not want to do. And now I was responsible for other people’s livelihoods. Yeah. And at that point I had what Bernie brown calls a spiritual awakening, or a breakdown, one of

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Jason Mefford: The same thing, right.

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Kathy Gruver: Yeah.

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Jason Mefford: Yeah.

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Kimberly Hobscheid: So I went up on a mountaintop to try to find the answer. I didn’t find it there.

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Kimberly Hobscheid: And I came back and I’m not just an entrepreneur. I’m also a mom. And when I came back, my son said, Mom, I’ve got a crisis. And I was like, Great news somebody else’s crisis to focus

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Kimberly Hobscheid: And so I said, What’s your crisis. He said, I’m 15 and a half and I’m going into summer, and I won’t be 16 before summer so I can’t get a summer job.

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Kimberly Hobscheid: I’m too young for a summer job and I’m too old to go back to summer camp, because that’s boring and stupid now right

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Kimberly Hobscheid: So, um, I was like, well, you know what, you’re never too young or too old to be an entrepreneur.

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Kimberly Hobscheid: So why don’t we build a business around what you think is the most fun stuff to do. And we’ll build a little mini business around it. And so that’s what we did.

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Kimberly Hobscheid: And the whole summer was a super fun project where we actually put all that stuff into Google, like what do you like to do when we put all that stuff in and out pops the suggestion. Why don’t you be an audiobook narrator

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Kimberly Hobscheid: And he looks at me. He’s like, can we do that. That sounds fun. And I’m like, Yeah, let’s do that. So we started building this business just based on what we loved to do what was fun. Right.

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Kimberly Hobscheid: And I taught him everything about a p&l how to attract clients manage order flow.

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Kimberly Hobscheid: You know, make sure that you have all kinds of things in your business that you know

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Kimberly Hobscheid: Like the website and that you know protection legally and stuff he taught me about Instagram, which I couldn’t even spell before I knew that like before he taught me.

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Kimberly Hobscheid: All kinds of stuff that he helped me with in social media and we built this little mini business together and it flourished.

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Kimberly Hobscheid: Because we were having so much fun. Every day that we did was, like, this is awesome let’s do more of this.

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Kimberly Hobscheid: And so he actually saved me in the fact that I walked away from my other business and started just doing things based on what gave me joy, right, like let’s let’s figure out how to make money.

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Kimberly Hobscheid: But how to have fun doing. And so that’s been my mantra. It’s like I’m not going to do it if it’s not fun. Yeah.

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Kathy Gruver: I love this. I love this. I love this because I say this to people all the time. If they don’t know the answer to. What do you want, which for some reason is a very hard question for

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Kimberly Hobscheid: Me this what

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Kathy Gruver: What do you love to do, what did you do as a kid. Absolutely love to do, especially around like exercise and physical activity.

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Kathy Gruver: Yeah, loved riding your bike, go get a spin class. If you love playing dodgeball started adult dodgeball term, you know,

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Kathy Gruver: So I love that you went back to that. Yeah, I read it, I read something years ago that said the games that you played as a kid, the things you pretended to be when you were playing make believe

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Kathy Gruver: That’s what you end up doing in a career and I look back to myself as a child, and I was playing Wonder Woman

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Kathy Gruver: I had a whole company in my basement called consolidated FAS where I was running a business. I made a stock ticker out of a Kleenex box like put a bunch of paper and I pulled stock tickers all day.

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Kathy Gruver: And I was a weird kid and I had a whole veterinary practice. I will

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Kathy Gruver: Take notes and I had all my stuffed animals and I had charts and I was doing. And now I look at what I’m doing with the the coaching and the massage and the running the businesses and i think i’m Wonder Woman So I mean it’s like all of that has come to what do you want to do.

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Kathy Gruver: Right. When Jason I did our values, both of us in some way came up with fun as one of our values. So,

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Kathy Gruver: I love that.

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Kathy Gruver: People think as an adult, you have to be so serious. It’s just business. This is not fun. Let’s make it fun. You know what

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Kathy Gruver: Why can’t it be fun. So I love this love this love this conversation.

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Kimberly Hobscheid: Well, you’re totally right. Two things. One, while you’re right on everything. I couldn’t agree more.

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Kimberly Hobscheid: Fantastic period because I’m like

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Kimberly Hobscheid: Yes, we have to say mine, but a couple of things stuck out number one. Everybody has trouble. A lot of people have trouble finding out what they want to do.

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Kimberly Hobscheid: Because the way that most people answer that question is to say what they’re good at.

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Kimberly Hobscheid: Or to do what other people think they should do right and and i think it’s wrapped around the mission, vision and goals thing. Like what’s your mission. Well, I have to have a mission that’s important like saving orphans or something right like okay

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Kimberly Hobscheid: Like I gotta be important. I have

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Kathy Gruver: Them yet.

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Kathy Gruver: How do we cover.

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Right.

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Kimberly Hobscheid: So that’s one of those things where you’re like, Okay, like I, what should I do

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Kimberly Hobscheid: And for me that you like. You need to like back away from the should and turn it into, you know, what do you love doing because when you love going into work and it gives you joy and fills you up and makes you like like bubble over with, let’s do this now.

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Kimberly Hobscheid: Like you become

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Kimberly Hobscheid: Way more attractive to your clients like people know if I love what I do and and you know what people knew when I didn’t

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Kimberly Hobscheid: They just knew it, like they could feel it come through the phone like I just didn’t want to do that anymore and clients.

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Kimberly Hobscheid: Like felt it. And that’s not good. So it was time to pass that torch to somebody else who wanted to do it and was really excited about it.

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Kimberly Hobscheid: And me. I’m moving into something else that I think it’s fun. So that for me just released that back to the people who really love doing it.

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Kimberly Hobscheid: And you do what you love. So for me, Cathy. Just like when you were a child.

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Kimberly Hobscheid: I was on stage. Man, my family did like magic shows and stuff like my brother made me disappear and all kinds of stuff. In fact, later my son came to me and he’s like, like

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Kimberly Hobscheid: Like seven. And he’s like, just really make you disappear. I said, Yeah. And he goes, could he do it anytime you wanted. And I said, he because he’s looking at his older sister right like maybe I can make her disappear.

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Kimberly Hobscheid: And I said, well, I can’t tell you how the trick is done.

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Kathy Gruver: When I

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Kimberly Hobscheid: Tell you, you have to want to disappear.

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Kathy Gruver: Yeah.

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Kathy Gruver: Yes, a little bit of. That’s great. You know, I was doing magic shows I stepped on stage and fifth grade. So yeah, that mean that too. Yeah.

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Kimberly Hobscheid: Hey, and that. So now I’m on stage, all the time. Just virtual stages and I love entertaining people and I love you know lifting them up and making them laugh and and making them feel loved and connected with other human beings. And that’s what I do now. It’s awesome. Yeah.

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Jason Mefford: Well, and I have to say to kudos to you for when your son came to you that you actually encouraged him and taught him how to do it right me as an eight or nine year old boy when I

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Jason Mefford: went door to door selling rocks to my neighbors.

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Jason Mefford: To try to make money.

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Jason Mefford: Awesome. My mother was horrified.

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Jason Mefford: So embarrassed and and that was actually one of the limiting beliefs that kind of built up in me even though, you know, again, just like just like you guys when you were playing. I always played being an entrepreneur or a military general. That was the

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Kimberly Hobscheid: Right side.

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Jason Mefford: But, you know, had all these ideas dreamed about all these different businesses to make started reading Forbes when I was 12 just geeky kind of guy. Right.

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Kimberly Hobscheid: Awesome.

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Jason Mefford: And so you know what I noticed is even though I had a very long career in corporate as well.

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Jason Mefford: I was always trying to do side businesses and when I when I go back and think about it. I mean, Jesus, we had great ideas right but

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Jason Mefford: It was just, they were big ideas.

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Jason Mefford: That I’ve always had that entrepreneurial

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Jason Mefford: Striving and me, which again is no reason why, you know, eight years ago when I left corporate

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Jason Mefford: This is what I’m doing. Right. But so many people don’t get taught that and I think it’s especially so important now because the corporate environment is so toxic.

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Jason Mefford: And what we’re going to see now. We saw it in 2008 2009 entrepreneur was a word that most people did not know very much, you know, unless we were geeky like we were

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Jason Mefford: I knew it. When I was little kid. But most people didn’t know it until 2008 2009 why because so many people lost their corporate jobs, they had to start their own businesses were going to go through another cycle like that now.

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Jason Mefford: Where there’s going to be another wave of people creating their own businesses and actually hope, hopefully prayer fully doing something that’s fun. Right. So instead of their jobs sucking the life out of them as corporate usually does it actually gives them energy and a fulfilled life.

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Kimberly Hobscheid: Yeah, it’s very well said. Jason and I i would love to camp onto that I know that some people are in corporate in their love and their jobs as long as you love it and you’re having fun. Awesome. Keep going. You know, that’s great.

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Kimberly Hobscheid: But just make sure that you’re not on a ladder that if you climb to the top. You don’t really want to be on that ladder right or but there are

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Kimberly Hobscheid: there times where I mean I’m telling you, 15 years in corporate was really good for me, it was the last two where I saw behind the scenes and the politics and the they were making decisions that I wouldn’t

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Kimberly Hobscheid: Agree with and then I had to go carry that banner to other people.

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Kimberly Hobscheid: Didn’t feel good about it. Right. So, and I stuck around for two more years. So wasn’t that great. A decision, but that’s just where I was. But for 15 years it was really good fun ride.

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Kimberly Hobscheid: And there may be some people on a ride. And if they get to the top, just know that that entrepreneurship is definitely an option. One thing that you said

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Kimberly Hobscheid: Jason that that sparked my memory as that. Yes. My dad actually became an entrepreneur. He was a sales guy and he started his own business later in life. So it was sort of like family already done that. So it wasn’t too bad.

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Kimberly Hobscheid: But parents want what’s good for you. They want what’s safe. They want what’s secure and when they look at you, whether you’re a little kid, or you’re a big kid. You’re still their kid right and they’re going to look at you and be like, does that come with health insurance.

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Jason Mefford: What about a pension, you got a pension, you know,

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Kathy Gruver: It’s like I’m

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Kathy Gruver: Saying, and what’s so funny about that. Kimberly, I completely agree with that. My but what’s funny, I was an only child. I was daddy’s little girl.

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Kathy Gruver: And he was started out as a stock boy and a paint store when he was 15 years old.

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Kathy Gruver: He worked that through high school. He got sent to Vietnam when he came back, he was the store manager, he ended up buying the paint store and he owned the paint store till about a year before he passed away.

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Kathy Gruver: So I knew entrepreneur. I knew running SMALL BUSINESS, I KNEW all that stuff.

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Kathy Gruver: during the summers, I would go on deliveries with him. It was the highlight of my summer we get in this big white loud.

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Kathy Gruver: Van with no air conditioning and an AM radio and we drive around to cabinet shops and theaters and I was they called me little Paul, Jr. Because no one knew my actual name.

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Kathy Gruver: So I would go around with him and they would say, What do you want to be when you grow up and before I could say anything. My father’s answer was, she’s gonna be a Playboy bunny.

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Kimberly Hobscheid: Okay.

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Kathy Gruver: And as a little kid. I don’t know what that is.

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Kathy Gruver: And I learned what that was. And I’m thinking, Dad, why would

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Kimberly Hobscheid: You say,

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Kathy Gruver: Now, behind closed doors. He wanted me to be an accountant, which is hilarious because me and math. Ooh. No, not a good thing, but it’s true. He encouraged me to do everything I wanted to do. But with that plan B.

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Kathy Gruver: I

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Kathy Gruver: Have something to fall back on. Yes, you can absolutely be a theater major have something to fall back on.

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Kathy Gruver: Yeah, you can absolutely go to school and study theater, but it can’t be the two year American Academy of Dramatic Arts were all you learn this theater. You have to get a degree. So there was that that nice blend of reach for your dream have something practical

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Kathy Gruver: And being

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Kathy Gruver: Grew up in that family of entrepreneur ash, you know he didn’t start anything but he he ran a small business during times when things like, you know, Home Depot and Sears started carrying paint the little mom and pop paint store and a really bad neighborhood struggled

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Kimberly Hobscheid: Yeah.

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Kathy Gruver: And I watched his moral compass navigate through that.

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Kimberly Hobscheid: Isn’t that beautiful

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Kathy Gruver: Yeah. Beautiful. And where he paid everybody else. And he didn’t take a paycheck for six months because there was no money.

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Kathy Gruver: So it’s like

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Kathy Gruver: I remember seeing that as an example and seeing some of the things that happened in corporate and in politics and it frustrates me because, where’s the integrity in that

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Kathy Gruver: And I think what you’re what you found in what you were saying that they do, they were making decisions that you wouldn’t make are we aligned with our values are we in alignment with that integrity, not just fun but that integrity of it and

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Kathy Gruver: I just thought, hold on for a while, but there was somewhere in there was a point

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Kimberly Hobscheid: I was making. No, I totally agree with that. And I think that that’s part of it. Right. And if you if you can’t

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Kimberly Hobscheid: The fact that your dad showed you that there are hard times. And there are times and there are good times. And there are times where you just need to pull up your, you know, your big boy pants and, you know, and

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Kimberly Hobscheid: Do what you need to do in order to make it through because entrepreneurship is it, you know, it’s kind of a roller coaster and sometimes times are really, really good. And sometimes they’re really nice.

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Kimberly Hobscheid: But if you’re doing if you’re doing what you love and you’re helping people that you care about.

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Kimberly Hobscheid: And you’re doing the things that that give you joy, then that usually carries you through the tough times when you know there’s the squeeze that you lose a big contract.

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Kimberly Hobscheid: I remember the first time I lost a very big contract with my own entrepreneur business right like it was growing, growing, growing

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Kimberly Hobscheid: And then there were like, hey, we’ve decided to limit the number of vendors, we use to three and we’re going with the big guy. And I was like, ouch, like that was a big chunk of my business by Redmond air, you know,

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Kimberly Hobscheid: And so that’s that stuff happens through, whether it’s a fault of your own nothing wrong with that. We all make mistakes or no fault of your own, or they just make a decision that doesn’t even have anything to do with you. Right.

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Kimberly Hobscheid: And and things change. And so you just have to be able to be flexible and on your feet and

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Kimberly Hobscheid: The cool thing about being an entrepreneurs is you can you can turn on a diet right you can turn this battleship on a dime. If you have to be

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Kimberly Hobscheid: If your Coke or Pepsi, you know, making a big move is difficult to do. Right.

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Kimberly Hobscheid: But if you’re, you know, just a little guy. Or if you’re a big paint store right then it’s it’s hard to do, but if you’re a little that you can change things. You can start carrying you know paint brushes, or you can carry other stuff. Right.

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Absolutely.

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Kimberly Hobscheid: So now, actually, what

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Kimberly Hobscheid: I it’s funny, we actually talked a lot about the audiobook business and I do still have that business. It’s called I’m hearing stories but

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Kimberly Hobscheid: Which is like a really bad way to name a company. I gotta tell you, like when you say, I would. We were like, how clever is that I’m hearing the stories, right.

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Kimberly Hobscheid: That’s a super cover name now fat because now. People want to know if there’s an apostrophe. They want to know if it’s I am hearing stories and then they say like it. I’m hearing voices.

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Kimberly Hobscheid: Freaking mass. So don’t ever do that. Right. Okay.

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Kimberly Hobscheid: My other company is called entrepreneurs rocket fuel. And what that does is it helps the little entrepreneur or the big entrepreneur grow their business to the next level.

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Kimberly Hobscheid: And it’s designed as a community for entrepreneurs by entrepreneurs to get there to get seen and heard in a bigger way.

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Kimberly Hobscheid: I help people get connected with the right people with the right opportunities and with the right stages in order to be seen and heard in a bigger way.

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Kimberly Hobscheid: And when I say stages. I’m talking about virtual stages so podcast radio shows web summits webinars.

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Kimberly Hobscheid: And and zoom meetings and all kinds of networking events where you can get in front of a large group of people and share who you are and what you do and share your message in a bigger way.

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Kimberly Hobscheid: And that’s what I do now, because I have a huge passion for entrepreneurs, large and small, I’m young and old, right.

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Kimberly Hobscheid: I love when I’d like a little like an 18 year old entrepreneur comes in and they’re like, I’ve got so much energy and I’m excited. And I’m going to take over the world. And I’m like, yes, you are doing it. This is also

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Kimberly Hobscheid: super fantastic. And then I also love the people who are like, yeah, I did this thing at corporate I’m over it. I kind of want to start a fly fishing company. And that’s what I want to do, and I love it. I absolutely love it.

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Kimberly Hobscheid: If that’s what you are enthusiastic about an energetic about do it. And guess what that changes over time.

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Kathy Gruver: Yeah, absolutely. Yeah.

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Jason Mefford: Jason I think it’s interesting to you know

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Jason Mefford: Because moving from I mean both you and I moved from corporate into entrepreneurship right is

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Jason Mefford: You know, the longer that I’ve been doing this to the more I realized how many limiting beliefs actually get created by spending a career in

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Jason Mefford: Corporate right and so I i’ve i’ve watched myself through my own experience, and I see this with other other entrepreneurs that I know that are kind of in the same space that I’m kind of helping and working in partnership with

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Jason Mefford: To where, you know, like you said, as entrepreneurs, you can you can spin on a dime. You can start selling paint brushes, you can start selling data rate or whatever at the checkout to write

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Jason Mefford: In in in corporate it’s so logical. It’s so it’s so regimented so many approval so much process driven that that we almost have to relearn

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Jason Mefford: A lot right if you’re moving from the corporate space back into the entrepreneurial space.

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Jason Mefford: Versus like you know your 18 year old that hey I’ve got all this energy. I’m so excited. Blah, blah, blah, blah, blah. I mean, they’re going to be a millionaire before the 50 year old.

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Jason Mefford: You know person from corporate is probably because they’ve they don’t have all of those limiting beliefs that come along with them from

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Jason Mefford: From years in corporate right so i mean what are, what are, what are kids. You see this a lot. I mean, what are some of the things that people have to kind of get over, you know, and just start doing to be successful and make the transition to being an entrepreneur.

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Kimberly Hobscheid: Well, um, one thing I well let’s talk about that the mindset first of it. The young kids versus the people who are coming out of corporate so

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Kimberly Hobscheid: I love millennials. I know a lot of people are like, oh, on the millennials love, I love, I love that. I love them because they’re like they would rather drive an Uber car.

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Kimberly Hobscheid: For and make like barely minimum wage, because what they do is. They’re like, yep. I’m free. Now I can start work and then their girlfriend calls and they’re like,

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Kimberly Hobscheid: Hey, can you come for dinner. Yes. And they shut it up and now they’re not working anymore.

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Kimberly Hobscheid: You think that would work at corporate. No, that’s a totally entrepreneurial mindset and I love it. I absolutely love it and they make money when they feel like making money and they don’t want, they don’t

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Kimberly Hobscheid: Know I got priorities. I’m going to the beach. I’m going to catch the waves. Right. It’s awesome. Like that mentality is awesome and and it’s really

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Kimberly Hobscheid: What we did not have and not like poor us. But what we did not have growing up was a mentality of. It’s your life that you’re living

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Kimberly Hobscheid: Right. It was what you need to do to have security is get yourself a corporate job so that you have that health insurance right but with the kids. Kids these days. I hate when people say that kids these days.

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Kimberly Hobscheid: When kids these days go into like the idea of making money. They’re like, I don’t know if I want to work for that company because it doesn’t the values don’t align

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Kimberly Hobscheid: I don’t know if I want to work with, you know, like my daughter.

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Kimberly Hobscheid: We talked a little bit my son. He’s an entrepreneur and he’s you know he’s actually leaving today for you have a and he’s going to major in entrepreneurship how freakin cool is that like he’s awesome at 18 he’s going in entrepreneurship and marketing.

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Kimberly Hobscheid: And he’s gonna one day, who’s going to own the world. It’s awesome my keys that kid right

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Kimberly Hobscheid: But my daughter is actually she’s, she’s the one that’s going to save the world. She’s an environmental sciences and you know like helping people and stuff. So I have one of each. I say, so, um,

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Kimberly Hobscheid: So my daughter is very environmental and like when she interviewed for a job. She’s like,

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Kimberly Hobscheid: Let me do some research. She came to me and she’s like, you know, this particular company has a scandal that ran against it for like two years ago that they were doing water testing.

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Kimberly Hobscheid: And two of their employees decided that they would like fake the water test. And I was like, well, that’s just the employees, you know, everybody has bad employees and she’s like, yes, but

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Kimberly Hobscheid: Corporate decided to like sweep it under the rug. So I don’t want to work there. And I was like, got it. That totally makes sense right

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Kimberly Hobscheid: It’s like, who wouldn’t do that in our era like would you

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Kimberly Hobscheid: Know like what we didn’t have the internet.

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Kathy Gruver: Right, yeah.

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Jason Mefford: Are they a fortune 500 company I’m working for them. Right.

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Kimberly Hobscheid: Exactly right. So anyway, so there’s different attitudes and so when they come into entrepreneurship. They’re like, Okay, well, what, you know, like what’s fun. What’s my life going to look like and how can I like incorporate

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Kimberly Hobscheid: Making money into the cool life I want to have where like other people are trying to be like, how can I make sure I have a secure

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Kimberly Hobscheid: Future and retirement but you know Millennials are not thinking that they’re just like, I’m gonna live right right so

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Kimberly Hobscheid: I think that, you know, mindset is really important when you go in. But wherever your mindset is you just work with that right. Just stay toward like what you love doing.

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Kimberly Hobscheid: One quick story is I actually love doing my podcast I absolutely love recording it just like this. Right.

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Kimberly Hobscheid: I meet the coolest people I talked to the cool I have the best conversations that I’d love every minute of it. And after it’s over. I stopped the recording and then I Hate Everything that comes after

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Kimberly Hobscheid: All of that.

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Kimberly Hobscheid: Engineering all of that uploading all of that, like editing, all that stuff. Now I have done audio books. So I know what all that is but to me that’s work great. Like, I didn’t want to do any of that.

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Kimberly Hobscheid: So really what you need to do is work in your zone of genius and hand that off to somebody else who loves it. The people I handed off to their company called let your nerd be heard.

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Kimberly Hobscheid: And they’re they’re nerds right and they love it. They’re like, oh cool another file to, you know, like here’s where’s the like the headshot. Where’s the show notes. You know, like, let’s make that happen. And they love that stuff.

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Kimberly Hobscheid: But, you know, maybe they’re not as comfortable doing their own podcast, maybe they’re not as comfortable interviewing people but what they love they’re doing

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Kimberly Hobscheid: And so I think that that just shows like no matter what you love doing do that and then find somebody who loves doing the other stuff. Let them do that. I would never do my own taxes. Oh my.

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Kathy Gruver: God, no.

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Kathy Gruver: Oil Change or my own FM deck to me.

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Kathy Gruver: The appendix me, I might try

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Kathy Gruver: I could probably pull that up. No, but. And to that point. Kimberly and yeah it’s it’s and Jason I love doing this podcast I edit the episodes, because I love added in the episodes. Could we are

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Jason Mefford: And I don’t know. So she gets to do it.

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Kathy Gruver: For the marketing which drives me crazy. But I remember when I just started my massage practice here in Santa Barbara. I was maybe you’re too.

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Kathy Gruver: And there’s a, an organization here in town called women’s economic ventures. Yeah, I had gone to some other mixers that

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Kathy Gruver: Promoting women in business. They had classes and these like certification programs and they were offering free business coaching and I thought

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Kathy Gruver: Sure, I’ve never had business coaching. What the hell, so I sit down with this woman is a sushi restaurant, of all things.

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Kathy Gruver: And she says, so I have an idea. And I went great. Let’s hear it. She goes, you should bring on five other therapists open an entire SPA you can do them. You can manage it.

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Kathy Gruver: And I went, No, no, but that would be the way to scale your business and that would be the. And I said, No, no, no. I’m the massage therapists. Like, I don’t, I don’t want to manage people I want to do the work. I said, and I’m really bloody good at it.

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Kimberly Hobscheid: Yeah.

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Kathy Gruver: Come to Healing Circle massage for me.

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Kimberly Hobscheid: Yeah.

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Kathy Gruver: They don’t want any random person to touch them. They want me to do the work, because I have the reputation. I have the education and I have the work that they want.

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Kathy Gruver: And she was really pushing this idea of bringing other people. And I said, Look, I’m not a tire store. I am not Ian’s Tire and Auto where you don’t have to have Ian change your tires.

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Kathy Gruver: Anything we can do that and she didn’t get it. She was stuck on on her track on her mentality of you should be the manager and bring all these other people. That’s the way to make the money.

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Kimberly Hobscheid: I was like, that’s kind of climbing your own corporate ladder now.

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Kimberly Hobscheid: You’re now you’re in your own jail cell right now you’re responsible for other people’s paychecks. You’re not doing what you love doing your fun. Yeah, I totally agree. So just keep and you did a great job just keeping focused on what your, your love was

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Kimberly Hobscheid: And that brings us to the next point of scaling. So the to you the one mistake that most people make is that they don’t have like the right mindset toward what do I love. And the second thing is when you scale.

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Kimberly Hobscheid: You probably need to start with getting of some sort of virtual assistant

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Kimberly Hobscheid: And down. Start partnering with people that do the things that you don’t love doing right the quickest way to do that is to get your QuickBooks off your plate and have somebody else do that right

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Kimberly Hobscheid: And and they, they’re going to do it better, faster, less expensively less time consuming and it’ll be off your plate.

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Kimberly Hobscheid: I love as soon as I love telling people to get virtual assistants, they’re like, oh, I think I’m almost ready. I can almost afford. What I’m like

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Kimberly Hobscheid: For $200 a month.

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Kimberly Hobscheid: You can get somebody 10 hours a week to come in and and in the Philippines and do all of your stuff for you. They can schedule appointments for you. They can book for our podcast guests, they can

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Kimberly Hobscheid: They can manage your schedule. They can go through your email and delete stuff they can do all kinds of stuff just to get you started. Like what’s overwhelming you

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Kimberly Hobscheid: Let’s get that off your desk as quickly as possible.

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Kimberly Hobscheid: And then you can be like okay well I got my websites broken and I hate fixing that. Awesome. Let’s find somebody who can fix your website for you because you don’t want to do it.

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Kimberly Hobscheid: Let’s get you back into your zone of genius. Let’s get you back doing actual massage instead of doing all the crap work. You don’t want to do right so

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Kimberly Hobscheid: As soon as that little feeling gets like comes over you.

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Kimberly Hobscheid: You need to get back on what I call the road to joy road as an acronym our ad. So if you relish it do it forever, keep doing it until you don’t relish it anymore artist for relish.

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Kimberly Hobscheid: And if you don’t relish it, it needs to go into one of the other three buckets outsource automate and delegate

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Kimberly Hobscheid: Which basically means get it off your desk as quickly as possible so outsourcing would be, um, I’m

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Kimberly Hobscheid: Working with another partner. They do this really well like my Facebook ads. I actually never posted Facebook ads. But if I did.

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Kimberly Hobscheid: I would not do that myself. I don’t want to learn how to do it. I would screw it up. I would spend a ton of money doing it. So I’m going to outsource that sucker really fast, right.

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Kimberly Hobscheid: Automate if you’re the person following up with individual emails after a networking event.

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Kimberly Hobscheid: And then you have the follow up series that you’re doing. You’re going to forget you’re going to leave it behind your customers are going to think you forgot about them, which you did.

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Kimberly Hobscheid: And they’re going to not be nurtured into buying your stuff. Eventually, so automated system automate an email program that use an automated email program that automatically sends them periodic information right

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Kimberly Hobscheid: And delegate is the last one, and that is find yourself a virtual assistant or your kid.

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Kimberly Hobscheid: And start moving things onto their plate instead of yours right be like, all right. So from now on, you’re going to be the one who does X y&z you’re going to do all my Instagram ads because I don’t know how to do it right.

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Kimberly Hobscheid: And the end just get it off your plate. Because if you don’t love doing it. That is what tragic. That’s when tragedy strikes in entrepreneurship.

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Kimberly Hobscheid: You’re like, I don’t love this anymore. I thought I was going to love it. I thought I was going to get time freedom.

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Kimberly Hobscheid: Location freedom and financial freedom out of this business, and I’m barely making five figures, let alone six and I’m miserable because I got to go in and do all this crap work that I don’t want to do and maybe maybe like

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Kimberly Hobscheid: 20 minutes today I’ll be able to focus on the stuff I love what you said. Put that around as early as possible.

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Kimberly Hobscheid: And start only doing the things that you love if things fall through the cracks and somebody complains figure out how to have somebody else do that, you know, I think maybe it didn’t need to be done in the first place.

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Kathy Gruver: Right, exactly. Well, and it’s funny because I was feeling so overwhelmed. A couple years ago.

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Kathy Gruver: And I sat down in my favorite restaurant with my favorite class one and the journal and I wrote every single thing I was responsible for

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Kathy Gruver: What I was doing massages. I was doing hypnosis. I was advertising.

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Kathy Gruver: I was doing social media. I was doing this was before I met Jason I was doing podcast guest for other people. I was writing my own books. I was reading my articles I was contributing other people’s blogs

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Kathy Gruver: I was doing all this other stuff. And I sat down. I wrote everything down. I had to do and I ranked it according to what I loved and what I hated

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Kimberly Hobscheid: I O

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Kathy Gruver: O show media. I hate it, I realized I hated writing for other people’s blogs. It’s like

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Kathy Gruver: I have

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Kathy Gruver: I’m not getting anything from that. So I realized I could eliminate some of the stuff that I actually didn’t have to be doing. I felt somewhat obligated to do it. And then the rest of the stuff I delegated

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Kathy Gruver: The happiest night of my life because I realized I wasn’t pressure to do all the stuff I didn’t want to do

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Kimberly Hobscheid: Yeah, and what you could do, and this is sort of like this is the bonus tip.

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Kimberly Hobscheid: So the bonus tip is what you could do is when you decided, I don’t want to do social media and for my clients anymore. I don’t want to do that right like my clients are coming to me and they’re asking me to do this or XYZ, and I just don’t want to do it.

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Kimberly Hobscheid: Find a partner who does that and charges for it.

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Kimberly Hobscheid: And then recommend that partner. Right. So for me it’s Facebook ads.

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Kimberly Hobscheid: I don’t do them. I don’t want to learn how to do them. It’s not part of me right. I actually don’t do it in my business at all. I don’t advertise on Facebook at all. I never did not even in corporate I just don’t know how to do it and I don’t even like I would screw that up.

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Kimberly Hobscheid: But I do know. Like the queen of Facebook ads. Her name is Tammy. She’s incredible. So when people come to me and they’re like, hey, I want to know how to do Facebook ads, which happens a lot.

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Kimberly Hobscheid: I’m like, awesome. You need to meet Tammy now Tammy is not my, like, we’re not partners. She’s just runs her own business. And I’m like, let me introduce you. So then I’m email Tammy please meet so and so.

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Kimberly Hobscheid: They’re awesome. They’re looking for somebody to do Facebook ads Tammy.

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Kimberly Hobscheid: Is an incredible person who has her name is Tammy Lynn. She goes, Facebook faucet and I totally endorser

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Kimberly Hobscheid: And Tammy is incredible. She will teach you everything you need to know about Facebook ads and she has a team that can help you with it if you want it done for you service. She’s phenomenal. Good luck to you. I’ll let you take it from here.

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Kimberly Hobscheid: At that point, if somebody buys Tammy stuff then Tammy can offer me a referral fee.

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Kimberly Hobscheid: Now I have an entire business. I can offer to my clients and I do zero work.

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Kimberly Hobscheid: And its job. It’s a job, I would hate. Imagine if I was like okay my clients want to learn how to do Facebook ads. I guess I need to learn how to do them and then sell that, you know, no.

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Kimberly Hobscheid: No. There are people who do that way better. So that’s my bonus tip is find a partner who does it better refer them business and set up a referral girl.

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Jason Mefford: When I think is as you were talking about, you know, one of the things that I always see entrepreneurs hesitating to do is to hire somebody or delegate and it was you know there. There’s a lot of different options for doing it.

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Jason Mefford: Right.

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Jason Mefford: Like you said, you know, instead of offering your clients you know Facebook ad

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Jason Mefford: Capabilities you just refer them, then you get a you know referral back if they end up buying right and there’s lots of other other ways to do I mean when I just did was

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Jason Mefford: One of the, one of the products that I that I sell. I didn’t have enough time to actually do it. And it’s a higher ticket item. So I hired somebody on commission. Yeah.

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Jason Mefford: So it’s like

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Jason Mefford: 00 fixed costs to me but you know I’m paying a big percentage, but that’s okay because now you know he’s a commission salesperson. We’ve got a structure setup that works for him works for me. Now I have another employee effectively without really having

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Kimberly Hobscheid: To

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Jason Mefford: Be independent contractor right but but as far as, you know, another person.

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Jason Mefford: Helping out

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Jason Mefford: An independent contractor. And I think that’s going to be more and more to where there’ll be a lot more independent contractor relationship with everybody.

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Jason Mefford: You know, but even as we’re talking even, you know, our kids right Kathy, you’re talking about your dad taking you to work. I started going to work with my dad. He was a he was a general contractor when I was eight.

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Jason Mefford: Yeah, right. So there’s, there’s, there’s options that are out there, too. And I think the quicker.

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Jason Mefford: That entrepreneurs can start getting help, the less burned out, we feel and focus, like you said on your area of genius.

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Jason Mefford: You’re gonna have a lot more fun and the more fun, you have, the more money you make. And that’s kind of the whole purpose for entrepreneurship. It’s not to create yourself and put yourself in another jail cell that you hate. Yeah.

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Kathy Gruver: I love this conversation and keeping the time

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Kathy Gruver: We’re getting out of we’re out of time.

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Kathy Gruver: But I love this. We have the best gas, Jason.

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Jason Mefford: Yeah, we do.

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Kathy Gruver: Have anybody in the world. We have the best guess.

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Kathy Gruver: I’m Kimberly, where can we could have this conversation all day. Where can people reach you, where can they find what you offer. What’s the best place.

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Kimberly Hobscheid: Awesome. So I would love to invite you to the community. It’s actually a free community to join. It’s called entrepreneurs rocket fuel. It’s out on Facebook.

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Kimberly Hobscheid: If you don’t do Facebook, you can go to www dot entrepreneurs rocket fuel calm and check out the rest of what we do, but primarily it’s an interactive community on Facebook. We have a

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Kimberly Hobscheid: thousands of engineers have entrepreneurs in there that interact and help each other because that’s probably one of the toughest things is when you become a solo PRINTER YOU’RE so low, right.

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Kimberly Hobscheid: And you don’t have a community around you to support you. Well, this is that for me and it’s an amazing community of really, really cool people who are there to help you get your business to the next level.

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Kimberly Hobscheid: I can actually help get you on stage. So if you join the community and then reach out to me, I’d be happy to get you on virtual stages so that you can get seen and heard in a bigger way.

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Kimberly Hobscheid: If you’re not clear on your message we can work together on that. And if you have, if you’re like, No, I’m a master at stage Mike me up. I can put you on different different podcast radio shows web summits webinars, all kinds of virtual stages.

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Kathy Gruver: Yeah, that’s so great. Yay, I’m so excited. You’re amazing. So glad we connected, um,

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Kathy Gruver: I guess, I guess. Yes, that’s everyone go

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Jason Mefford: Sign up

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Kathy Gruver: Your group live your live your passion. Make it fun. I think that’s if I got nothing out of this morning it was it was about fun. So thank you. Kimberly, for being here. I’m Kathy Gruber. I can be reached at Kathy Gruber calm.

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Jason Mefford: And I’m Jason effort. I can be reached at Jason method calm. So again, go out, sign up for entrepreneurs rocket fuel, either on Facebook or through the website.

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Jason Mefford: Start getting help join the community. Because yeah, like we said so many of us are solo printers and the more help we can get the better it’s going to be in the more successful, we can all be so

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Jason Mefford: With that go out. Have a great rest of your week and we will catch you on the next episode of the fire and earth podcast. See you.