Fire & Earth Podcast E59: Making the Right Choice for Your BestBeing

One size does not fit all when it comes to wellness. With so many options to unlock your potential and so many providers, sometimes we can feel a little overwhelmed and just sit there without taking action … and not taking action will surely not get you the results you want and need.

You may do some internet searches, learn about some different options, but just don’t know what’s the right choice for you. We get it.

Sometimes you could use a little help to know what to try first to see if it works for you.

We are joined by Kelsey Daly and Fernando Parnes of BestBeing. BestBeing offers the widest range of wellness services and providers available anywhere, for individuals and corporate wellness solutions. They help you find something that fits your particular needs and goals, and make sure your experience is a good one. And don’t worry, they make sure to verify and accredit anyone we match you with!

BestBeing’s recommendation engine uses machine learning to recommend the best providers for your needs and goals. Don’t spend hours searching only to come up empty handed, BestBeing does the search for you!

Learn more at: https://www.bestbeing.com/

#fireandearthpodcast #wellness

Transcript

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Jason Mefford: Welcome to another episode of the fire and earth podcast, I’m your co host Jason method.

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Kathy Gruver: And I am Kathy gruver and we are excited to once again have not only one phenomenal guest. We’re really rocking it here.

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Kathy Gruver: Phenomenal guests Fernando Parsons and Kelsey daily. We’re so excited to have you guys so

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Kathy Gruver: Welcome to the fire and earth podcast. So why don’t you. I’m so excited to have you guys on because your backgrounds are amazing. And what you’re doing is spectacular. So, tell everybody listening at home or at work.

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Kathy Gruver: A little bit about yourself. I love both your background. So we’d love to share that with everybody. Oh, great.

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Fernando Parnes: Thank you. My name is Kelsey here with Fernando, we started best being so

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Fernando Parnes: We started best being while we were in college, studying together. My background is in neuro psychology and business and Fernando studied studied artificial intelligence computer science. Yeah, yeah.

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Fernando Parnes: We started best being because we wanted to bring wellness to more people in the world because it’s a it’s hard to find health and it’s hard to find something that works for you.

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Fernando Parnes: Absolutely, absolutely. Yeah, so you know when you’re a computer scientist interface with any kind of problem, you tend to just try to, you know,

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Fernando Parnes: Find a solution through it through some sort of technology. So that’s kind of how how best being how best being started but uh, you know, before we get into that, I’ll just

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Fernando Parnes: touch a little bit of on why this stuff matters to us, you know so much because, of course, technology is being used to solve a whole range of problems. And, you know, we chose to focus on wellness. Specifically, um, and

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Fernando Parnes: I think, as with most you know passionate founders, because we have a personal connection, you know, to the problem. So I used to weigh about 450 pounds.

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Fernando Parnes: Less than three years ago and it was, you know, obviously, when you’re when you’re dealing with that sort of overburden things start attending I pretty nasty.

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Fernando Parnes: Regardless of the situation. I was actually very lucky to be, you know, I’m six foot three so they. The term was that I relatively carried it well. So I was still able to have my mobility and I was still able to walk around, but I was 23 with, you know, high blood pressure,

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Fernando Parnes: I had

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Fernando Parnes: pre diabetes. So I had difficulty, you know already with with insulin problems at that point. All because of food and an unhealthy relationship with food.

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Fernando Parnes: And never could find a solution.

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Fernando Parnes: And actually used our algorithm and i was i hamster. You know, like test my tested myself.

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Fernando Parnes: So I found a couple of services, full disclosure. The first one was like just a nutritionist didn’t really work. And then the second person I talked to sort of keep me into metabolism.

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Fernando Parnes: You know, metabolism testing and metabolism training where a lot of people don’t realize that you know your metabolism is actively working against you.

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Fernando Parnes: When you’re dealing with, with a weight loss. So there is there, you reach a point where your body and it’s a very dramatic effect because your body thinks you are dying. You know, it’s

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Fernando Parnes: So it’s protecting itself as much as it can, and holding on to all of those calories to the point that you’re losing, you know, very, very few calories a day, no matter what you do, and it’s it’s a very

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Fernando Parnes: difficult situation. So when you when you start looking at it from that perspective of, you know, what’s the root cause.

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Fernando Parnes: Something that doesn’t always get looked at, right, what’s the holistic cause of the problem, as opposed to the symptomatic causes of the problem.

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Fernando Parnes: You end up seeing that there is something you can do. And you know 200 pounds lighter healthy good blood pressure good insulin, all that stuff. So

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Fernando Parnes: You know, very, very blessed and feel very proud to be here, but it did show me that you don’t need to go through that many years of

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Fernando Parnes: Frustration and you know of feeling that you’re unable to do anything or act. You know, there needs to be something in our world today, right, that that gets you there quickly so

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Jason Mefford: Oh and 200 pounds in two or three years. That’s fucking amazing.

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Fernando Parnes: Thank you. Thank you so much.

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Jason Mefford: I mean, that is amazing.

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Jason Mefford: Thank you so good on you, mate. I mean, that’s

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Fernando Parnes: Just so Mike. I really appreciate that. It’s life changing as the, the only way to you.

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Fernando Parnes: Know, yeah it’s life changing completely 100% yeah

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Fernando Parnes: Yeah, yeah. So I’ll just a little bit about my personal story in regards to why I chose to focus on wellness.

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Fernando Parnes: I come from a very rural town that didn’t have a lot of wellness services and I really, you know, had a hard time finding help when I needed it.

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Fernando Parnes: And when I was 14 I was in an abusive relationship with an adult man and I became pregnant and I had no idea what to do, you know, and this have a happy ending. You know, I went through an open adoption.

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Kathy Gruver: And Reese.

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Fernando Parnes: Reese, if you’re listening. Hello, one day, he’s the sunshine of my life and you know it’s a it really became such a great

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Fernando Parnes: You know, one of the best aspects of my life. And I know a lot of people aren’t lucky enough to have that situation you know where you know something like this could ruin someone and you know very stagnate you for life. So I

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Fernando Parnes: I really want to find people that are struggling and you know don’t have the access to get that get the support they need. And, you know, bring it to them. So that’s really my motivation for doing this.

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Yeah, so

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Kathy Gruver: How did best being come about. I mean, you guys share your stories you were friends in college, then you said, Hey, why don’t we do this thing. I mean, like, what was the impetus yes the personal stories, but why this, why best being and the telephones best being does for people

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Fernando Parnes: Yeah, so I guess started off with our third co founder Patricia actually came to me and talked about. She wanted to start Institute with professionals and people interested in the well being, industry and get some academics together. And, you know, kind of like brainstorming Institute.

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Kathy Gruver: You know, we can talk about these kinds of things and

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Fernando Parnes: She knew my my background in neuro Psych, and then my interest in this. So I started doing the market research, I realized there’s a huge hole in the market.

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Fernando Parnes: Where there’s nobody. There’s no matchmaker, there’s no one creating a whole community of these providers.

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Fernando Parnes: And making connections with people. So I found a lot of people give up during the search and we wanted to make the search as easy as possible. Absolutely. And, you know, one of the sort of initial

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Fernando Parnes: Reasons why why we did this is because when we were researching the science of well being Institute. That was the, the name so me

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Fernando Parnes: We realized that, you know, as opposed to having another institution where people are going to get together and think about

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Fernando Parnes: What to do we really needed something that got people to do what they were thinking about what they wanted to do. So we you know we really

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Fernando Parnes: We thought we needed to build a marketplace that would connect these services. But not only that, you know, the big issue when

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Fernando Parnes: If you’re thinking of just the marketplace. I mean, I can go on Google as any of us know right now and look up well in the services, and I’m sure I’m going to pop up with a few suggestions. But what we realized is that through our initial market research for the force OB was that

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Fernando Parnes: Most people were giving up at that phase where they had no idea what they were looking for. So it became it became an extra burden and it became another problem.

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Fernando Parnes: Let me give up because and because of that perspective perception that it’s not something that is vital for your day to day life, you know, you can just deal

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Fernando Parnes: With whatever problems you’re having that idea of just kind of like whatever I would just deal with it is very prevalent and we wanted something to disengage people from that so

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Fernando Parnes: You know, I started thinking about that problem again computers, I might. My background is relatively strange. I started in film.

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Fernando Parnes: And still very interested in film.

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Fernando Parnes: You know love analyzing and breaking it down and still write some papers on different movies as a hobby.

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Fernando Parnes: But you know, I started there started with that more sort of artistic, creative leaning and I got into video game design based on that because I was like, Hey, I like video games, what

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Fernando Parnes: Allows me to create something right now. You know, that’s cool fell in love with the programming aspect of it. And then, you know, here we are today, computer science, with a focus in AI. Who would have thought

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Fernando Parnes: Certainly not me in 2014 I’ll say that. Um, but, you know, from there, I started thinking, how can I throw

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Fernando Parnes: What I know at this and we came up with a recommendation engine, which is you know something an engine that uses artificial intelligence in the least.

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Fernando Parnes: Of all the least intrusive way possible. So you have to tell us what we can use from your information in order for us to actually use it and create a system that guides you through that process. So,

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Jason Mefford: That’s fun. And I think this is great because actually what you what you just talked about is

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Jason Mefford: With technology. It’s a beautiful thing. Right. I mean, I mean, you know, Kelsey, you talked about how you know growing up in a, you know, rural area, you didn’t have access to it. Well, now with the internet with technology.

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Jason Mefford: Regardless of where you are. You can go out. You can Google stuff you can, you know, find things. I mean between Google and YouTube and some other stuff you can you can get

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Jason Mefford: A pretty good education but. But one of the problems that you guys just hit on that we see, too, is there’s lots of knowledge out there. But when we have so many different choices. A lot of times we feel overwhelmed.

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Jason Mefford: And when we feel overwhelmed, then we just stop because we don’t know what to do. There’s so many choices we’re just stuck right and I remember that.

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Jason Mefford: One of my sisters, her husband was in the military. So they were overseas for like four years.

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Jason Mefford: At the very small little px, you know, where they could buy stuff they had very limited choices. And I remember her telling me when when they came back to the US and she went into the grocery store.

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Jason Mefford: She just stood there in the chip aisle, but Willard, there was a whole aisle of chips.

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Jason Mefford: And she was just frozen. She didn’t know what to do because she had like 150 choices, instead of five and I and I think sometimes, you know, like you said, we all know that we need to

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Jason Mefford: You know, do better with our wellness, but there’s so many choices are so many providers. A lot of times we just get stuck and we don’t know where to start.

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Jason Mefford: To begin with, right. So having a marketplace like this, you know, and I’m guessing two people are kind of vetted so you know that they’re not some you know crackpot person in their basement. You know who’s

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Jason Mefford: Trying to give

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Jason Mefford: Well, you’re a crackpot but you’re not in your basement. Right.

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Oh,

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Jason Mefford: Yeah out a couple times in the

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Window.

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Jason Mefford: You know, because it gives people and like you said, so maybe talk a little bit more about you know when somebody comes to your side how

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Jason Mefford: How do you help them kind of filter through so they can figure out what’s best. And what’s going to work for them, right, because you know Fernanda when you talked about losing weight. The first one didn’t work for you. But the second one did. Right. Right. Yeah.

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Fernando Parnes: So I know. Happy to talk a little bit about that. That’s actually one of the, you know, one of our

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Fernando Parnes: One of things we’re really proud of is that we realized that, you know, for the same way that everyone’s wellness is is different.

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Fernando Parnes: And this is a computationally difficult problem is that wellness data will act differently for everyone. Right. So that means that the data that I produce regarding my wellness. It could be that

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Fernando Parnes: You know, from, let’s say, like I fill out questionnaires and I’m personally very open about my wellness and my problems which is actually we find, not the case.

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Fernando Parnes: Subconsciously with a lot of people, and I’ll get I’ll explain that in a second. But let’s say that I’m you know I answer questionnaires very truthfully, and I’m very

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Kathy Gruver: open about it.

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Fernando Parnes: That kind of data that you produce from that will be extremely valuable in order for us to make a recommendation. However, as I just said, a lot of people if you ask them, you know, if I

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Fernando Parnes: Ask them, do you have, you know, an overwhelming well being issue in your life today.

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Fernando Parnes: They’ll say no or, you know, I’m fine. Or yeah, maybe I feel a little blue or or something. And what we’ve noticed is that you start showing these people wellness content.

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Fernando Parnes: Right, you start showing these users wellness content and we say, hey, this is some content, you might be interested in like an article or a video and just pick one that interests you watch it and tell us if it, if it interests you and if it’s something that you like.

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Fernando Parnes: And we found that a lot of people will start gravitating to one type of content again and again and again. So, you know, one example is is a user who men who said that they absolutely never felt depressed.

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Fernando Parnes: And and they were like, I know this for a fact I’m a happy person.

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Fernando Parnes: You know, everyone says, I’m happy go lucky and and and and that was it. That was interesting when I when I read the transcript of of his questions. Is that he kept saying other people say, I’m happy go lucky. Other people tell me this.

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Jason Mefford: But in

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Fernando Parnes: All the content he consumed was related to bipolar depression every single thing.

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Fernando Parnes: He gravitated towards was related to bipolar for like 95% of the content right and and when our system analyze that, of course, the first thing that we’re going to think is, like, hey, maybe

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Fernando Parnes: This is something you should explore right this is something that that clearly interests you at a deep level and and however you claim that there is no relationship between you and this so maybe that’s something to explore

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Jason Mefford: It’s interesting because even his linguists and it was a tell other people say, I’m happy. Right. That’s not what he’s thinking right and so again it’s that’s that’s a linguistic tell that he doesn’t think he’s happy other people think he’s happy, right, but he knows he’s not happy.

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Fernando Parnes: Absolutely. So by combining all of these forms of data. And that’s how we do it right. We do questionnaires that are put throughout the the platform.

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Fernando Parnes: When a user comes in. They have a section where they can just continuously fill out questions about themselves at their own pace. If they want we collect whatever data you allow us to collect from your behavior on the website.

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Fernando Parnes: And again, it’s all locked in. We think that that’s very important in today’s world that you have control over your data and you know I say this. I mean, I feel like a lot of CTOs might

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Fernando Parnes: quake at saying this, but your data is super valuable to us to you and not like in a in an esoteric metaphoric way like like money wise you know like

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Fernando Parnes: Your data is valuable financially and valuable, valuable for every other reason it’s the most valuable thing that you have and that we have

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Fernando Parnes: Through and and that’s the reason why we want people to, you know, trust us with their data at their own pace.

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Fernando Parnes: Because they need to be seeing the same amount of value that we are from from their data right and and the way that we can do that is that by the more data you give us the better we can do with the recommendations, the better we can do with your experience on the platform.

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Fernando Parnes: And it’s up to you to stop it or keep going. As much as you want.

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Fernando Parnes: So one of the things that we’re doing, for example, for providers starting last week actually. So one of the revelations that came about from from CES is that, you know, one of the problems we find

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Fernando Parnes: For providers is that a lot of times you know people struggle to really to talk about themselves. How do I best display myself publicly my service publicly so that I can reach the widest audience marketing of oneself as an extremely problematic and difficult thing.

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Fernando Parnes: So what we’ve been doing is that we can now if a provider is interested we can schedule an interview a video interview with them or they can just send a video answering some questions. You know, film themselves and send it to us.

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Fernando Parnes: At the end of that interview we transcribe the entire interview. It contains we ask you several questions about your service and about your profile.

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Fernando Parnes: And then that gets us to actually make your public profile, give, give you a suggestion, you know, you obviously get to approve it, or or disapprove it make suggestions make changes.

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Fernando Parnes: And then we can create a profile for you very easily and all of that data from your interview can be used to make recommendations and to find you as find new customers as a as a provider.

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Fernando Parnes: And what we found is that that gives us tremendously valuable data very, very quickly. Right, just by doing even what we’re doing right right now.

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Fernando Parnes: It gives us tremendously valuable recommendation data because we’re able to speak. It’s much more natural. It’s much more fluid than when you’re typing out a questionnaire, there’s there’s much less barrier.

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Fernando Parnes: You know, to being open about you know what you’re saying. And we found that that gives us gives us tremendously valuable data very quickly. So that’s really what we’re

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Fernando Parnes: You know what we’re focused on doing is finding the best ways to, you know, to make these matches and continuously iterate on that. So always make that better and better and and you know our platform is really allows us to do that. Yeah.

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Kathy Gruver: That’s so cool. So you touched on two things that I think are so vastly important, one of which is providers, not having the ability to market themselves.

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Kathy Gruver: I with a colleague put together an entire program called market my practice specifically for that reason, because you have these amazing health practitioners don’t know how to

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Kathy Gruver: Reach their clients reach their patients reach their, you know, and I just got a call from American Association of Family Physicians

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Kathy Gruver: And she was telling me, that’s one of their pain points is they don’t know how to talk to the media. They don’t know how to talk to their patients about, you know, they, they have the knowledge, but not the communication.

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Kathy Gruver: So I’m glad that you guys are doing that. And if you let the clients.

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Kathy Gruver: Or the you know the potential customers, watch the videos. That’s good too.

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Kathy Gruver: Because if you’re about to go to hypnosis with somebody or interact with somebody, you want to know kind of what they sound like and what their speaking style is and you want to know what that personality is in the video is going to tell them that just like

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Kathy Gruver: It was opposed to my build that five questions. And then the other thing is, is we vastly underestimate our health.

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Kathy Gruver: Yes, one way or the other. Either people like I’m so healthy and they’re falling apart.

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Kathy Gruver: Or they think they’re an absolute mess. And they’re actually okay you know so there’s there’s very few of us in that middle lane where we’re like, I haven’t, I haven’t a campaign.

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Kathy Gruver: And we don’t know how to language. Our illnesses. We don’t know that some of the symptoms were experiencing aren’t normal

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Kathy Gruver: So when I go through the warning signs of stress and say these are not normal people go really, I shouldn’t have my shoulders up to here and not sleeping and not pooping and not yelling at the cat not you know

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Kathy Gruver: Like we shouldn’t be doing those things. No, those are not normal, and our body seeks homeostasis. So it makes those things seem like Well, of course you know I’m over 40, of course, I feel like this.

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Kathy Gruver: It’s not normal. So the fact that you’re you’re asking again and again and looking at those almost more unconscious tells

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Kathy Gruver: As to what services they need, I think, is brilliant, because we don’t often know what our problems are. We can see everybody else’s. We can tell you, everybody else’s problem not around. So I’m actually everything was wrong with Jason

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Jason Mefford: There’s a lot, we’d be here for a long time.

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Jason Mefford: Well, and I think is one of the things that I and I can’t remember if we brought

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Jason Mefford: up already. But I know we were talking about before we started recording is is this fact that, you know, not everything is going to work the same.

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Jason Mefford: For everybody. Some things are probably going to to work better for some people than others. You know, I mean, Kathy you brought up about like the hypnosis. Right.

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Jason Mefford: I mean, I’ve done that I’ve, I, I do a lot of self hypnosis myself and there’s certain people’s voices and the way they do it that I prefer

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Jason Mefford: Other people, I do not right and and that’s okay. It doesn’t mean that they’re not good. What they do, but they’re, they’re probably not a good match for me, let’s say,

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Jason Mefford: So you know how how do people because I know this is probably one thing that as people are listening.

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Jason Mefford: They, they get told all these things. Oh, you have to do this and you have to do that and you have to do this right, and everything is not right for everyone. So how maybe as

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Jason Mefford: The person receiving the wellness. How do we start kind of figuring out, or maybe questions to ask herself to know what’s the right pathway for us to go down.

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Jason Mefford: Maybe to begin with. Yeah, I think one really good thing is self experimentation, you know, doing delving a little deeper and things that you know you didn’t really know you’re interested in before and you you I know this sounds cliche, but you really don’t know until you

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Kathy Gruver: Try so definitely

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Fernando Parnes: One thing that I wasn’t very familiar until about a year ago hypnotherapy and then I started doing it myself, you know, just with YouTube videos and even now I’m finding which which voices I like and don’t like as you say.

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Fernando Parnes: And so just really getting to know yourself and playing around with what’s out there. It’s been that’s that’s what works for me and I so I know that will work for everyone as well. But as we say, absolutely. I think one thing that that is incredibly important is

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Fernando Parnes: We talk often in our company. This is actually a metric that we track.

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Fernando Parnes: Which is just a serendipitous connection. Yeah. So, you know, this is a something that actually originated at Amazon.

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Fernando Parnes: Where they wanted their customers to feel a feeling of what they called serendipitous discovery. So, which is when you see something and you’re like, wow, I didn’t know that I needed that.

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Kathy Gruver: But

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Fernando Parnes: I now i. Now, I do know everything. Now, I realized I need it.

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Fernando Parnes: And the thing about that when you’re relating to wellness is something that we’ve touched upon already, which is the the hesitation. People have whenever they’re dealing with with wellness topics, you know, or a lot of people have when they’re dealing with all the topics.

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Fernando Parnes: As you said, Cathy, there’s very few people in the middle there that that realized, Hey, I have a few aches and pains that I need to work on either, you know, it’s usually on on extreme

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Fernando Parnes: And to anyone listening. You know, that’s perfectly okay to feel that way because you’ve been told to feel that way.

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Fernando Parnes: Pretty much by, you know, every major

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Fernando Parnes: Institution and society in general, it really tells us to feel that way. Right. Either you’re happy or you’re not. And there’s always extremes extremes are very popular. I would say still to this day still today and

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Fernando Parnes: So I would really urge people not to ignore that initial feeling right so when you’re given a recommendation on best being

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Fernando Parnes: You’re given you know it’s not one person because we found that, you know, just as you said, Jason. We don’t want to tell people, because they get told so much

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Fernando Parnes: What to do and who to talk to, and etc. So we don’t want to do that. We just want to give you suggestions recommendations we take that word very seriously. We’re giving a recommendation.

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Fernando Parnes: So, you know, you get five recommendations, you can look through them and I heard you, that you feel a connection with the profile.

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Fernando Parnes: What Kelsey said try it out. Give it a give it a give it a shot and and you know like maybe see if that is a connection that you can make

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Fernando Parnes: The example I gave earlier. I tried you know when I ran myself through this algorithm. And this was like way, way earlier when this was not as good at all.

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Fernando Parnes: But when I read myself through it. The first person I talked to wasn’t a fit. I felt like might be in it, and it wasn’t, you know. And then the second person was so that’s and and it became life changing really only need

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Fernando Parnes: One life changing experience in order to have a life changing experience, you know. So you were other I’ll rephrase that you really only need to get started.

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Fernando Parnes: You know, because once you start with the life changing process. It kind of doesn’t end and sort of continues and very nice journey or

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Fernando Parnes: That that idea of connecting and going for it. I think is an important one, and one thing else when another thing you mentioned Kathy, about just allowing providers to put

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Fernando Parnes: You know video put more information and have more detailed profiles.

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Fernando Parnes: We’re finding that that’s very helpful. Of course, it’s up to the provider once they’ve recorded an interview with us if they want to put that on their profile.

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Fernando Parnes: We highly recommend that you do because it does drive much more engagement and we find that it’s, you know, one thing I wanted to touch on Jason was you mentioned verification and you know how we verify our providers.

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Fernando Parnes: We find that that’s a big step towards getting people to trust in your service is if you’re able to put yourself out there, you know, with a video you’re able to connect with you.

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Fernando Parnes: However, verification is also an important thing. We can’t and and don’t want to

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Fernando Parnes: Just limit our platform to licensed practices because again we find that that’s very limiting and there’s usually an Oregon behind saying, hey, you get this license you know this this practice get this license. This one doesn’t.

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Fernando Parnes: ever really know, you know, as we’ve talked about before, Jason. There’s a lot of plenty of non clinical clinical wellness solutions that will work perfectly well and if not, if not

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Kathy Gruver: Better right

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Fernando Parnes: And have a direct impact that part is something I really want to make clear to anyone listening is that it’s not

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Fernando Parnes: an esoteric in the future, your life will be better know there’s a lot of these services will have an impact today or tomorrow or next week.

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Fernando Parnes: And the people you’re talking to can tell you they’re experts and they can tell you how it will impact your life. So that’s why, you know, we think that it’s important that it’s only not only

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Fernando Parnes: Clinical it’s, you know, non clinical any kind of solution, a very broad range.

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Fernando Parnes: And we verify based on we do very thorough research whenever there’s something that we don’t know that comes into our platform. So, most recently.

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Fernando Parnes: One of the popular you know practitioners were financial advisors. So, of course, we’d heard about financial advisors. I personally haven’t ever talked to a financial coach.

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Fernando Parnes: Who offers you know not like bookkeeping but teaching you about finances and about how you can make your, your financial life better. So

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Fernando Parnes: We wanted to look into that we wanted to make sure that it was something that, you know, would be a good fit for our platform that was something I guess the word legit is

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Fernando Parnes: Something legitimate and we so we went ahead and did some pretty thorough research you know will do will conduct interviews.

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Fernando Parnes: Will try to go to places of business around our locations and where other team members of ours are just to make sure that it’s something that is a good fit for our platform.

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Fernando Parnes: And then at that point you know will on board, you of course you have to have some form of identification. Just make sure you’re a real person.

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Fernando Parnes: And will on board you and then it’s up to the customer, you know, of course, if people have bad very bad experiences with the service, they’ll leave

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Fernando Parnes: Reviews generally to reflect that that’s the case. And if something starts flagging our system will go and investigate and make sure that you know everything’s aboveboard. But it really is a question of flexibility. We don’t want to limit.

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Fernando Parnes: This to, you know, license. Of course, if you’re a licensed therapist or licensed practitioner will display that on your profile. However, I do urge people to open their minds and beyond, beyond that.

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Kathy Gruver: Well yeah, I mean of course I’m not a licensed practitioner.

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Kathy Gruver: I’m not a psychologist, I’m not social worker. I’m, you know, I’m a hypnotherapist I’m a coach, I’m, you know, I’ve got all these things.

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Kathy Gruver: And it’s great that you’re offering those because so often. I mean, coming from the alternative medicine background. There are things that

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Kathy Gruver: Some people don’t homeopath x or herbs. They don’t want to deal with that. But there are other people who that is in their

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Kathy Gruver: System of thinking. So I like that you guys are offering a lot of different options because also I’ve had people say, Oh, you can’t do deep tissue on me. Well, why. Well, I had it once. I don’t like it. Well,

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Kathy Gruver: Maybe they did it wrong. Maybe your body was in a different place. Maybe they didn’t know what they were doing, maybe

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Kathy Gruver: And so I remember working on this specific woman, she’s like, I can’t stand deep tissue. It hurts. I don’t like it. And I went, Okay.

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Kathy Gruver: So I did you know the massage. How’s the pressure. Oh, it feels great bubble, blah, get to the end of the massage. I said, How was that for you. She goes, I was the best massage ever and I said that was deep tissue.

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Kathy Gruver: You know,

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Kathy Gruver: And I was gonna laugh, but she the person who did it before did a terrible job at it so it wasn’t that she didn’t like deep tissue. It was it she didn’t like that person’s deep tissue or with wine. I can’t stay sharp day

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Kathy Gruver: If you had every shard day ever made. No, you don’t know that you don’t like shopping day you didn’t like those ones who had, you know, you might have a style that you like or a system that you like.

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Kathy Gruver: So I love that you’re giving everyone sort of a buffet of options. That’s the way I function with with healing is give everyone a buffet, you don’t like it, don’t take it, you know, get a clean slate every time.

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Kathy Gruver: Well, try something new.

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Jason Mefford: Yeah but but the important part is you actually have to try

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Jason Mefford: Yeah. Yeah, and I think this was one of the things you know that you said before when you were talking is I think a lot of people, you know, and hopefully it’s not anybody who’s listening to us because obviously they know right

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Jason Mefford: Yeah, but, but, you know, you can do all the research, you can get all the knowledge, but until you get your butt off the couch and actually do something or try it out.

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Jason Mefford: You’re not going to know, you know, because again you can all the all the book learning we might

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Jason Mefford: kind of learn or have the knowledge, but until you actually do it and get the experience, you’re not going to get that transformation. Right. Absolutely right.

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Jason Mefford: And, and I think this is this is to where a lot of people kind of from an alternative medicine from a, from a law of abundance. A lot of people kind of miss this point is

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Jason Mefford: They think they can just sit on the couch and think it and and i know it so it’ll happen. It’s like

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Jason Mefford: Well, that’s part of it, but you got to get up and take some action because if you don’t take some action you’re never going to know if you know, like you said, with Chardonnay.

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Jason Mefford: It’s not my favorite, but man, I’ve had a few short days or like, that was amazing, right, it’s, it’s not my go to but i but i would be silly to say

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Jason Mefford: I don’t like any shorter than they are. That doesn’t work for me or deep tissue doesn’t work for me try it out a couple times and then and then you kind of know and then move on and find something that does actually work but you actually have to take the action. Yeah.

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Kathy Gruver: So in the last couple of minutes because of course we’ve once again blow through an entire show. So Kelly, Kelsey. Before we go on the air. You were talking about ROI and

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Kathy Gruver: With companies and I run into this where, you know, they’re like, oh yeah, you can come in and do a stress talk, but they want to see the dollars they want to see the value in that. And to just say,

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Kathy Gruver: My employees are less stressed in some organizations that just that doesn’t

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Kathy Gruver: Do it for them. They want to see what is that financial benefit. So we talked a little bit before we got on. I’d love to hear

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Kathy Gruver: What you were saying, because I think it’s important for everyone to know that. Yeah, there is a financial benefit to having healthy staff to having happy, healthy employees. So what go through those numbers ago for us. Yeah, absolutely.

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Fernando Parnes: So the Workplace Wellness industry is starting to grow. It’s a new and worldwide nearly $50 billion industry. So definitely some space to work with.

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Kathy Gruver: Which is great.

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Fernando Parnes: About half the companies in the United States do

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Fernando Parnes: Have some sort of employee assistance benefit program for their employees North America is the leading person leading country and this city leading countries in the space but

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Fernando Parnes: For the ROI, it appears that every dollar that a company spends on their employees in terms of their wellness, they should get between five and $10 back

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Fernando Parnes: Because having happier, more productive less stressful employees really is your best asset and yeah and and I didn’t actually touch a little bit just an interesting

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Fernando Parnes: Statistic to finish out here. So one thing and this is not bad news at all, but the unemployment rate in the US is 3.6% right now right extremely low.

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Fernando Parnes: But that should tell employers, a couple of things right he tell employers that you no longer have the, the ability to just keep your employees, no matter what. I mean, they have office and employee turnover is growing.

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Fernando Parnes: You know year over year. And it’s going to keep growing as unemployment goes goes lower. I mean, we have more options and everyone does. And

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Fernando Parnes: Also recruiting for your best talent is always an issue, especially big tech companies. Absolutely. So that’s, that’s one. You know, one thing you want to keep your employees happy and you want to keep your employees engaged with your company because that’s going to drive.

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Fernando Parnes: Really, it’s going to drive employees to want to stay with you, which is any anyone who here who owns a business knows that that’s one of the biggest pain points is both hiring and training.

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Fernando Parnes: You people that’s always going to be a big pain point. And the other thing that that number should show you is

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Fernando Parnes: Actually, the amount of people that are in the workplace and that’s very, very important. Because right now, globally only 9% of employees have access to a wellness service.

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Fernando Parnes: At all, you know, in the US, even though it’s 52% of workplaces that offer that only five to 10% of employees on average are engaged with the workplace.

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Fernando Parnes: Wellness program, which shows you that the ones that the workplace wellness programs that

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Fernando Parnes: Employees are engaging with right now are working for some people. Yes. Right. And you really wanted to work for everything. Yeah. A lot of companies will offer a gym membership or something like that. And that really only impacts the people that are already go to the gym.

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Kathy Gruver: And that would do that.

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Fernando Parnes: Exactly. So you really want to offer your employees flexibility because this is costing, this is this is costing you as a business owner

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Fernando Parnes: A lot of money actual money every year, you know, in terms of lost productivity, but also in the employee turnover and in the fact that

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Fernando Parnes: Again, you’re, you’re losing the ability to have your employees work at their best.

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Fernando Parnes: In the most positive way possible, right, in the sense that if their lives are going if their personal lives, they feel like are going well and there’s

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Fernando Parnes: No trajectory that they’re happy with. And if they feel like that’s coming from their workplace especially they have so much reason to give you

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Fernando Parnes: As much as they can, they want, you know, and that really reflects directly at your bottom line. So we’d like to say that bottom line is represents a businesses health

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Fernando Parnes: Which is why we understand why businesses have to focus on it the same way that if you were becoming sick.

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Fernando Parnes: You would want to do something to fix that right and if a business is seeing a deteriorating. Bottom line, they want to do something to fix that so they can stay alive.

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Fernando Parnes: So we understand that businesses need to focus on that. But we’re trying to say that by focusing on wellness and focusing on our employees of all this, you are focusing on that and there needs to be a shift for people to see.

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Jason Mefford: Well, and

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Jason Mefford: I was gonna say, cuz having spent decades in corporate America.

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Jason Mefford: Just, just to bring up a little, a little nuance with that and I think why so few people are taking advantage of them. You know, you use the term aap employee assistance program.

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Jason Mefford: Most of the corporate DAP programs or talk therapy around financial issues or maybe depression and there’s a huge stigma.

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Jason Mefford: That goes along with that. So companies offer it. But if you use it, everybody looks at you like you’re some weirdo.

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Jason Mefford: And so you know it’s it’s it’s fresh in my mind as far as what a lot of employers are doing right now they think they think

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Jason Mefford: They’re helping but they’re not really helping because like you said, it’s a gym membership, it’s maybe some talk therapy, and that’s it.

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Jason Mefford: And and they think and and because of the stigma around it. You know you. We’ve got to change and make it culturally acceptable.

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Jason Mefford: For people to actually utilize these services and not think that these people are like, you know,

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Jason Mefford: There’s something wrong with you, Jason. Right. What do you mean you need to, you know, meditate during the day, you must not be a strong performer and right we got to get rid of that culture.

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Jason Mefford: And let people know it’s okay and then also allow some of these alternative things in there because one fit, like you said, a gym membership is 95% of the people don’t care. Yeah.

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Fernando Parnes: Exactly, exactly. And I just really very quickly want to just touch on something you said that I think is so important, which is that idea that when you offer one service if your employee uses that service they know you know that they’re using

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The service.

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Fernando Parnes: Right, yeah.

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Fernando Parnes: Yeah. So even if you as an employer does don’t care about that which you probably don’t censor offering that service.

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Fernando Parnes: The it’s it’s very tough as an individual, even for me. I’ve been in that situation where you don’t want to admit me you’re in the workplace, right, you need to show

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Fernando Parnes: At least most people think you need to show profession ality and you can show that their weakness, which is self is we don’t need to get into, but

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Fernando Parnes: You know, that’s one thing we wanted to offer with best being is that when you use our platform your employer does not have direct access to the kinds of services you’re using

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Kathy Gruver: I mean, of course.

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Fernando Parnes: You know, if you’re using our platform and they’re paying for the platform, they can tell that people are using the platform.

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Fernando Parnes: And we want them to be able to tell that because of course we want them to see they’re getting a benefit from it, but they don’t know exactly what service you’re using because that I mean that doesn’t matter.

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Fernando Parnes: anyone except for yourself.

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Jason Mefford: And legally they shouldn’t know either.

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Fernando Parnes: Right. There’s a whole there’s a whole thing. Yeah.

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Fernando Parnes: When you, when you when you use that example. You mentioned i mean it’s it’s a it’s a logical flaw. Right. I mean, if I offer only talk therapy and my employee uses the service I offer I know exactly what it is that they’re doing. And I don’t think we need to know that necessarily

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Kathy Gruver: Well, and then just the final thought and I’ve talked about this with health all the time. It’s, it’s pay now or pay later.

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Kathy Gruver: And so many employee employers. They don’t want to spend the money they don’t want to spend the money they don’t see the ROI. It’s like pay now or pay later.

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Kathy Gruver: Because if your staff is not getting what they need from you and like you said, When shooting that unemployment number which I hadn’t even really made that connection of there’s less pool to draw from

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Kathy Gruver: You want to keep your employees because then when you want to keep people in your rental properties.

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Kathy Gruver: Because if they keep leaving and you keep losing that money to onboard them to put the ads out to waste the time to have

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Kathy Gruver: You know Joe and accounting have to do 15 people’s jobs because they can’t hire somebody else to help Joe. Joe is a very hard worker.

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Kathy Gruver: But I mean, he gets tired, so you want to make sure that everybody around him is doing their job.

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Kathy Gruver: And being happy doing their job and and you and I talked the three of us talk the way back about glass door. And now, now you can leave reviews about your employers.

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Kathy Gruver: And there’s a couple companies in Santa Barbara that used to be like the tops to work for

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Kathy Gruver: And now they’re having trouble retaining employees because the culture has changed and the new CEO. All they care about is the bottom line, not involving the staff. So it’s important to

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Kathy Gruver: keep yourself healthy and to keep those around you healthy and happy more productive. There’s a bit of cohesion in the organization. So I love what you guys are doing. So I absolutely love

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Kathy Gruver: It. Thank you. And I’m happy to. I’m thrilled to be a part of it because I’m listed as a provider. So

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Fernando Parnes: We’re so happy that we are

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Kathy Gruver: Yeah I know I’m you know the basement. A couple times a month to

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Kathy Gruver: me very well.

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Kathy Gruver: No, it’s an awesome. It’s an awesome sight. So what is the best way for people, both providers and people who are seeking out your services to to reach you guys and get on up on the platform.

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Fernando Parnes: Yeah, absolutely. So actually starting today. If you go on the platform, there’s two things you’ll see, you can either sign up and create a profile start investigating the platform.

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Fernando Parnes: One thing that is very important to mention is that, you know, because we work on transaction fees are never paying for anything unless you choose to use a service.

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Fernando Parnes: So, you know, please go on explorer. Check it out so that you can, you know, get familiar with, with what it is that we’re doing. Keep in mind that one of the things that

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Fernando Parnes: We really want people to be aware of is that as an early stage startup. One thing we’re really shine at is customer service and feedback, so please send us all of your feedback. And we can actually have a direct impact on the platform.

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Fernando Parnes: At this point, and you know for whoever sends us feedback. There’s some amazon gift card stuff done. Just going to be occurring with that I will let you out, you’ll actually be getting an email about that today. Cathy

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Fernando Parnes: But, um, yeah. So, and then the other thing that you’ll see on our platform is a link to schedule an interview call with one of our team members. So we really do recommend

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Fernando Parnes: Anyone who is who is interested in doing that. If you’re a client business or a provider.

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Fernando Parnes: Because just by doing that call, we can really help you, you know, both create your profile generate the data that we need in order to make those recommendations and

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Fernando Parnes: For providers, especially, it can create some really, really interesting marketing material, which we’re getting for free. I mean, at the end of this, you know, at the end of the interview once everything is transcribed, you get the video, you get the transcripts.

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Fernando Parnes: Both unedited and edited for an interview format.

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Fernando Parnes: Because we know again marketing yourself as is tough. It’s a hassle and we want to help as much as we can.

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Fernando Parnes: So we really, you know, really incentivize people to go check out the platform best being calm and you know either create a profile or book a book a call.

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Fernando Parnes: Or book a bunch of calls as many as you want. Our team wants to talk to you want to learn about you want to learn about your service about you as an individual about your wellness about your business.

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Fernando Parnes: And about your business as well in this. Yeah. What you need help to make your business run better. Yeah. And we will say to make yourself run better. Yes. Yeah. You know, I’ve got other thing.

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Fernando Parnes: And I’ll just leave off with, you know, we really urge people who you don’t have to have a problem and and something doesn’t have to be wrong for you to be want to improve yourself.

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Fernando Parnes: Or for you to want to, you know, start some start. Yeah, making her well focusing on your wellness. You don’t need to let it get that you know that Kathy mentioned something very important which is paying

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Fernando Parnes: For something either you pay for it now or you pay more later I’m Brazilian we have an expression which is about out to the sidecar so that means the cheap that comes out expensive.

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Fernando Parnes: That is something that people should keep in mind you

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Fernando Parnes: If you save. Now you’re just pay more later. You know, it compounds in the same way, where if you invest. Now, it compounds to more positivity later. So I really do urge people to keep that in mind.

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Yeah.

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Jason Mefford: Very true, very true. Yeah, lots of stuff going through my mind, but I know we kind of hit up on our time window. I think so.

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Ah,

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Fernando Parnes: nature of the beast.

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Time.

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Fernando Parnes: Well, thank you guys so much for this opportunity for having us. I mean, really, it’s a it’s a tremendous is tremendously gratifying to see that this environment is just

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Fernando Parnes: Filled with people who want to bring this to, you know, bring out this message and support each other. Yeah, and support each other. I think that’s why all this community so cool. Right. I mean, in the end, we are naturally geared towards support each other.

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Kathy Gruver: I love it. Yeah. So everybody go check out best being calm get signed up schedule your call. Get your videos on there. Yeah, that’d be fabulous. So, all right, well, I’m excited because I am actually going to go finish filling out my provider profile.

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Kathy Gruver: Or you can find me there. But you can also find me on Kathy group com

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Jason Mefford: And I’m Jason effort. I can be found at Jason method. COM. So thanks, everybody, and we’ll catch you on a future episode of the fire and earth podcast. So, yeah, yeah. Thank you. Thank you.